Dynamically Personalized HTML

Lately I’ve been playing around with what I refer to as dynamically personalized content.

Basically this means the visitor enters some piece of information and one or more things on the page changes as a result. For instance, they select from 3 radio buttons describing their current employment situation, and the text of the page changes according to that selection.

The idea is almost as old as the original Mosaic web brower, BUT in this case I’m talking about having it all done by Javascript and not using any server-side computing power or CGI processes.

I have created a simple utility to illustrate how easy it can be to have your sales letter change depending on a user selection (specifically, a radio button selection).

Click here to create your own dynamically personlized sales copy

Now, this utility will allow you to do dynamic personalization in the simplest way — you can expand on this idea to the nth degree. For instance, check out this “Affiliate Tools” page I did for the ClickBank version of “The Internet Marketer’s Little Black Book”:

Affiliate Tools Page

Observe the little box with the “Generate Link” button next to it. When someone enters their ClickBank nickname (affiliate ID) in the box and clicks the button, all the hop links on the page change so that they include the affiliate ID.

Some of the instructional text also changes (no more need to tell people to “replace xxxxx with their Clickbank ID”) . . .

A year or two ago there was somebody selling some software that allowed you to have dynamically personalized salesletters — I’m pretty sure this is the way they were accomplishing that.

It’s a powerful concept because it allows you to customize your sales copy (to some degree) to the individual needs of each of your visitors.

Try out the tool and let me know what you think!

Paul