One of my pet peeves . . . plus, your own social network software
In recent months, I’ve witnessed a few software product launches that I can only describe as “irritating”.
And what caused this irritation? The promoter’s expectation that I would spend between $497 and $997 to get their supposedly “whiz-bang” software WITHOUT EVEN SEEING IT FIRST!
These guys go through their well-scripted pre-launch sequence, telling everyone how much money this software will make them, how much time it will save them, how all their buddies begged them not to release it, and on and on . . . never revealing the price of course (wouldn’t want to put a damper on people’s anticipation).
Then on the launch day, they repeat all of the above. They are sure to point out how this software should be selling for thousands of dollars, but for a limited number of lucky schmucks, they’ll release it for a bargain-basement price of only $497 (or $997, $1997, whatever, as long as it ends with a 7).
But they do NOT show us what the software looks like or how it operates!
No demo site to poke around in.
No videos showing how the software works.
Not even screenshots of the software in action.
Sometimes they don’t even tell you what kind of operating system is required to run the software.
It leaves me wondering, “What are they hiding?”
These guys have the “selling on emotion” concept down pat. They’re selling the dream of making lots of money quickly and with very little effort. But in my opinion they fail to give their prospective customers a way to “justify with logic”, which is also a key concept in direct marketing.
One such promotion is live as I write this, the “Niche Socializer” software. I normally don’t reveal guilty parties by name in my blog or emails, but I’ll make an exception here because despite their marketing sins, I think their product may still be worthy of attention (I just wish I could SEE the dang thing!) . . .
I emailed the support team for the Niche Socializer software and asked them whether it was a hosted service or software we install on our own server. I also wanted to know if the software could be used for multiple sites. It’s puzzling to me that they don’t answer these questions on their site!
They replied (quickly, I might add) that it’s software we install on our own server, and that it can be used for 3 social marketing sites. Additional licenses can be purchased at a discount if more sites are required.
Unfortunately, they didn’t tell me what web server platform is required — I’ve sent them a followup email and will update this post as I get new information.
It seems like a pretty good solution to me . . . BUT it’s not the “only” solution. Here are a few other links for you to check out if you want to start your own social network:
One of the advantages I see with the Niche Socializer software (and some of the software packages listed above) is that you can host it on your own server — I like having that kind of control. Imagine if you built up a social network and then had the underlying company go out of business — ouch!
On the other hand, it’s nice to let someone else worry about server scaling, bandwidth, network issues, etc. — as with most things, there are pros and cons either way.
Another thing I like about Niche Socializer is that it was created with monetization in mind — it includes an eCommerce module and allows you to have “paid” levels if you want. It also allows you to charge for classified ads. The other sites listed above didn’t have much to day about those kinds of things, so when choosing a solution be careful to make sure they have the functions you need/want.
That’s it for now, let me know what you think!