Dynamically Personalized HTML
Lately I’ve been playing around with what I refer to as dynamically personalized content.
Basically this means the visitor enters some piece of information and one or more things on the page changes as a result. For instance, they select from 3 radio buttons describing their current employment situation, and the text of the page changes according to that selection.
The idea is almost as old as the original Mosaic web brower, BUT in this case I’m talking about having it all done by Javascript and not using any server-side computing power or CGI processes.
I have created a simple utility to illustrate how easy it can be to have your sales letter change depending on a user selection (specifically, a radio button selection).
Click here to create your own dynamically personlized sales copy
Now, this utility will allow you to do dynamic personalization in the simplest way — you can expand on this idea to the nth degree. For instance, check out this “Affiliate Tools” page I did for the ClickBank version of “The Internet Marketer’s Little Black Book”:
Observe the little box with the “Generate Link” button next to it. When someone enters their ClickBank nickname (affiliate ID) in the box and clicks the button, all the hop links on the page change so that they include the affiliate ID.
Some of the instructional text also changes (no more need to tell people to “replace xxxxx with their Clickbank ID”) . . .
A year or two ago there was somebody selling some software that allowed you to have dynamically personalized salesletters — I’m pretty sure this is the way they were accomplishing that.
It’s a powerful concept because it allows you to customize your sales copy (to some degree) to the individual needs of each of your visitors.
Try out the tool and let me know what you think!
Paul
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August 9th, 2007 at 1:57 am
That’s a great tool. Does it help to hide the affiliate id?
August 9th, 2007 at 7:23 am
Hi Paul,
That is really a great littel tool.
I particularly like the way its been integrated into your affiliate toolbox. for affiliates.
I have an afiliate page on some of my sites and if I could do somethingb like that for my affiluiates where they dont even have to change thier clickbank ID’ because everything is almost done for them
Thanks for the info.
By the way is it difficul to intergrate this tool into my own affiliate pages and what wuld I need to do?
Thanks
Hamant
August 9th, 2007 at 7:43 am
Hi Paul,
I went to that page to personalize my sales copy but I had couple of problems. First, the page does not have a scroll bar and I think some of the text on that page got cut off. I’m not entirely sure but it looks like it to me. Second, I’m a little confused on how to use the code snippets. Can you explain in a little more detail? Thanks again. Would I add the entire javascript cod
e to wherever I need it to display on the sales page?[Response by Paul] — I have changed the utility so that it doesn’t use frames and you can now scroll to see everything. To use this, you would just copy the HTML/Javascript code from the blue box into your sales page. You would put this part:
<span id=a> aaa dbbcs sdfsds sdfsdfs </span>
… wherever you wanted to have the changing content.
And you’d put the radio button input code wherever you wanted the person to be able to make their choice (usually further up on the page, before the changing content).
Best,
Paul
August 9th, 2007 at 8:23 am
Paul,
Michel Fortin was offering a program to do this as part of his copywriting software at http://www.GetScribeJuice.com
It uses Java as well, and has a few more options than what you’ve done, but I’m sure the idea is the same.
He also describes this type of sales letter in his “Death of the Salesletter” report.
Thanks for the tool!
August 13th, 2007 at 9:29 am
WTG Paul! Thanks for the software, have thought about using a dynamic personalizer for a while but some of them are pricey. At this price we can play around with it to see if it fits in with what our objective is.
Thanks Again,
Brian Ankner