Comments on: “Track Everything” Isn’t Just For Advertising

By: Internet Empire

Internet Empire — Wed, 20 Jun 2007 07:09:27 +0000

Sometimes tracking might have the adverse effect. I realized that my getrespone embedded links have 50% lesser clickthroughs. So much so for tracking.

Regards,
Edmund Ng

By: Paul

Paul — Tue, 10 Apr 2007 18:25:01 +0000

That’s a good point, which I fully expected someone to bring up when I made the post.

It’s not something you want to do without really weighing the pros and cons.

In this case it seems to me like a reasonable action — the reason my client did it was because many of the initial confirmation emails were never sent out in the first place (because of the server issues).

So they were between a rock and a hard place.

Either they could re-send the confirmation message to everyone who hadn’t confirmed (knowing some of them had probably received the initial email and hadn’t clicked on the confirmation link), OR they could NOT re-send it, knowing there were several hundred people who had signed up for the service and hadn’t been able to activate it.

Every situation has its own set of circumstances which dictate the action to be taken — but even then, sometimes it’s a case of deciding which option is the lesser of two evils . . .

Best,

Paul

By: Steve M Nash

Steve M Nash — Tue, 10 Apr 2007 14:01:18 +0000

I just wondered about the wiseness or otherwise of contacting people that do not activate confirmation emails. How many times can you ask them to activate before you are sending them unsolicted email, I guess?

Thanks,
Steve