Super-Tuesday — A Bevy of Internet Marketing Tools
It seems I picked an extremely busy day for my first blog post . . .
I’ve seen countless emails promoting “The Rich Jerk” and his “X-Ray” product a few for ViralShock, several for “My Viral Spiral” . . . and it seems Marlon Sanders is pitching a new “coaching” program for his “Affiliate Dashboard“.
Oh, and for you jaded internet marketers out there, none of these are affiliate links (just so you know)!
There have been a few emails about other products as well . . .
It’s obvious the Internet Marketing crowd listened when somebody (was it Jeff Walker? OR someone before him) said Tuesday was the best day of the week to launch.
But it’s been awhile now and I wonder if that’s still true? There are so many hyped-up promotional emails coming in on Tuesday’s now — the signal-to-noise ratio is definitely trending downward.
I’m not a marketing “guru”, I’m just thinking out loud. But it seems to me like a good time to test that “Tuesday mailing” rule of thumb . . .
Speaking of testing . . . I did an interesting split test of an email headline when I first told my list about my “Internet Marketer’s Little Black Book“. I wasn’t measuring the “open” rate, but did measure the ‘clickthrough’ rate, with these results:
Here’s Your Little Black Book . . . 33.8% clickthrough
[Biztools Brief] Here’s Your Little Black Book . . . 28.8% clickthrough
[BizTools Brief] 1001 Insider Resources For The Serious Internet Marketer . . . 26.2% clickthrough
1001 Insider Resources For The Serious Internet Marketer . . . 22.9% clickthrough
I think the first headline did the best because of the curiosity factory. Any copywriting experts care to comment?
Now this blog is supposed to be about online tools, so let me point you to one just about everyone can use:
Eric Graham (The “Conversion Doctor“) recently showed how he was able to increase his response rate by almost 50% just by changing the look of his submit button!
I put together a simple “button creator” on my “utilities” page which you are free to use . . . I took what Eric did and added some enhancements like the ability to specify text color and bold text.
It also allows you to have multi-line-text buttons . . . I’ve tested with MSIE 7 and Firefox 2 and everything seems to work . . . enjoy! 
http://www.paulgalloway.com/utilities/high-response-buttons/
Best,
Paul
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March 23rd, 2007 at 1:25 am
Hey Paul, time waits for on one but its turning back with your generosity, thanks for sharing you’re a champ, and I appreciate everything you do.
March 23rd, 2007 at 9:43 am
How do you make money when you give everything away? Don’t get me wrong, I appreciate it, because the TAFPro was great, and the Instant CD Creation product is great as well. And now the button editor. I really wonder how you can keep a roof over your head, giving away so much great stuff!
Have an amazing day!
Micheal Savoie
http://spacebuttons.ourwiz.com
March 23rd, 2007 at 12:11 pm
Hi Micheal,
Well, I did have an upsell on the TAFPro software (to the “advanced” version), and I have an upsell on my free “Little Black Book” offer too. So I make some money with those.
The long-term strategy is to just give so much good content and so many “goodies” that people will want to stay on my list.
But it’s a fine line, because if everyone gets conditioned to “free”, they won’t be very responsive to “paid” . . . so don’t be surprised if I send out an offer soon where I actually ask people to buy something (gasp!) . . .
Best,
Paul
March 24th, 2007 at 1:37 am
Hey Paul
Pretty niffty button tool. I’ve bookmarked the page and it’s gonna save me stacks of time.
Thanks
Kevin
March 26th, 2007 at 10:49 am
Paul,
Outstanding job on the button tool!
I’ll let my clients and readers know about it.
One small change I’d like to recommend/request…
Can you add a field for changing the cellpadding on the border.
That way folks can make the boarder larger or smaller. (Which is a nice thing to test in many markets.)
Great job again!
Eric
March 27th, 2007 at 12:14 am
No problem Eric — a “border width” field has been added.
Best,
Paul
March 27th, 2007 at 2:38 pm
Paul,
Thanks for the handy tool!
Kyle Battis
http://www.BurnTheFatInnerCircle.com
April 7th, 2007 at 9:15 am
Hi Paul,
some ideas on the reasons why the different headlines worked differently.
I agree with you regarding the curiosity of the winning headline.
the 1001 tools headlines may not have worked because the prospect may be thinking
i) a bit unbelievable are there really that many tools
ii) I don’t want to be inundated with 1001 tools
on the other hand a little black book I can turn to that in times of desperation LOL. The little black book has been replaced by the cell phone, or myspace/facebook friends list.
The LBB worked for this generation of Internet marketers, we had to do dating with just the telephone.
Gavin Allinson
http://www.OutsourceSuccess.com
P.S. Thanks for the little black book
April 7th, 2007 at 2:38 pm
Hi Paul,
I wanted to comment on your question about the test on the Little Black Book line.
As I looked at the lines, the first one was very non threatening and simple to understand. The second line had (Biz Tools Brief) before it, which took my focus off the whole subject line - since I wasn’t used to seeing that name and my brain got hung up trying to place it.
The next lines had even more word clutter in front of it, and the understandable part, “little black book” got totally lost in the soup.
I really liked the first line best, because you weren’t promising anything, or promoting anything or using trick talk to entice me to open it. Just a simple “here …. whatever….is”. I think that works.
I like your blog, Paul, and I like what you’re doing with your business. It’s very pleasant and helpful. That makes you memorable and approachable. I wish you great success. Keep writing.
Lisa
April 7th, 2007 at 2:42 pm
PS: “Insider Resources” is a term that is meaningless to me, and I’m not convinced I need them. Maybe that’s why my mind skimmed over that part. That term probably would have gotten the email deleted without reading it.
Blessings…
June 20th, 2007 at 2:07 am
Great tip and thanks for sharing.
Regards
Edmund Ng
June 23rd, 2007 at 10:38 am
I think you are one hundred percent right. I totally agree with you. I am also a born again christian. When I RECIEVE tHE RICH Jerk emails I do not even lower myself to read them I toatally delete them I think his emails are disgusting and if he is so rich why is he still charge alot for his products.?
June 24th, 2007 at 6:13 pm
Paul,
You are spot on. It is difficult enough to keep a crytal clear mind and a positive spirit and to enjoy the ladies of our lives as the Heavens intended. Our mothers, out sisters, our daughters and our wives would be very uncomfortable even driving by a place that is supposed to be a mansion of playing with women!
Kindly send me a private email and we will talk some serious business.
sincerely
Jim