BizTools Brief

It seems I picked an extremely busy day for my first blog post . . .

I’ve seen countless emails promoting “The Rich Jerk” and his “X-Ray” product a few for ViralShock, several for “My Viral Spiral” . . . and it seems Marlon Sanders is pitching a new “coaching” program for his “Affiliate Dashboard“.

Oh, and for you jaded internet marketers out there, none of these are affiliate links (just so you know)!

There have been a few emails about other products as well . . .

It’s obvious the Internet Marketing crowd listened when somebody (was it Jeff Walker? OR someone before him) said Tuesday was the best day of the week to launch.

But it’s been awhile now and I wonder if that’s still true? There are so many hyped-up promotional emails coming in on Tuesday’s now — the signal-to-noise ratio is definitely trending downward.

I’m not a marketing “guru”, I’m just thinking out loud. But it seems to me like a good time to test that “Tuesday mailing” rule of thumb . . .

Speaking of testing . . . I did an interesting split test of an email headline when I first told my list about my “Internet Marketer’s Little Black Book“. I wasn’t measuring the “open” rate, but did measure the ‘clickthrough’ rate, with these results:

Here’s Your Little Black Book . . . 33.8% clickthrough

[Biztools Brief] Here’s Your Little Black Book . . . 28.8% clickthrough

[BizTools Brief] 1001 Insider Resources For The Serious Internet Marketer . . . 26.2% clickthrough

1001 Insider Resources For The Serious Internet Marketer . . . 22.9% clickthrough

I think the first headline did the best because of the curiosity factory. Any copywriting experts care to comment?

Now this blog is supposed to be about online tools, so let me point you to one just about everyone can use:

Eric Graham (The “Conversion Doctor“) recently showed how he was able to increase his response rate by almost 50% just by changing the look of his submit button!

I put together a simple “button creator” on my “utilities” page which you are free to use . . . I took what Eric did and added some enhancements like the ability to specify text color and bold text.

It also allows you to have multi-line-text buttons . . . I’ve tested with MSIE 7 and Firefox 2 and everything seems to work . . . enjoy!

http://www.paulgalloway.com/utilities/high-response-buttons/

Best,

Paul